Methodology

How We Perform Your Surveys

Instrumentation

Each TvPoll.com survey is custom-designed for each client.  We combine original question design with tested and proven questions from our survey question bank to quickly and easily generate survey instruments for our clients.

 

Samples

The samples for your TvPoll.com survey are drawn from one of two potential sources.  For political surveys within states, we survey only registered voters using our proven method of scoring voters to identify those individuals most likely to vote.  This approach allows us to place fewer calls in attempting to identify potential voters, which increases the number of contacts  with potential respondents and increases the number of responses appreciably over other voter identification techniques.

For national surveys, we utilize a proven likely voter screen to identify potential voters early in a call, thereby minimizing the contact time used to identify potential voters. 

Other potential screens of voters can be deployed to identify subsets of respondents in order to get the exactly public, a.ka.the client, that you want to learn more about.

 

Our samples can be as small as a voting precinct in a community or as large as the entire United States.  You tell us where you want to measure public opinion, and we will deliver those respondents.

Techniques

Our typical analysis package includes topline data reports and cross-tabulation. More sophisticated multivariate analytic techniques such as regression analysis, maximum likelihood analysis and micro targeting are also available on request.

 

 


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