About Us

Polling the Public: That is What We Do at TvPoll.com

TvPoll.com is an independent, non-partisan public opinion survey research firm.  We only poll for the media, and offer exclusivity to our media clients within their own market.  We are independent, media-focused and client-driven. We value two things: loyalty to our clients and transparency in the delivery of quality survey results to the public.

People want to know what is happening, and they want to know it as soon as possible. TvPoll.com delivers research on public opinion to television stations, with a priority placed on providing good research quickly while maintaining an obligation to the public to get it right.

TvPoll.com combines custom public opinion polls and research to broadcast media outlets with a commitment to quality data collection and sophisticated analysis. This analysis allows the client to show the public what it is thinking, and to allow the public to see what we’re doing. 

Before you think you can’t afford it, talk to us first. Our pricing structure allows local television stations to access quality survey results, customized to the station’s needs, and exclusively within their broadcast market.  And, we do it for a lot less than you think a poll will cost.

The analysts for TvPoll.com are members of the American Association of Public Opinion Researchers (AAPOR) and adhere to the ethical guidelines of professional and research conduct prescribed by AAPOR.

 

Bill Shapard Jr., PRC

President/CEO

Bill began his career in Oxford, Mississippi, writing an opinion column for the Oxford Eagle, where he also co-hosted and produced a weekly political talk radio show.  In 1996, the Shapard-Magann Show won two Excellence in Broadcasting Awards from the Mississippi Association of Broadcasters for the Best Public Service program in the state. He has over a decade of experience in media relations, public opinion and survey analysis, voter identification and market research.

Returning to Oklahoma, Bill served as the Campaign Press Secretary to Senator Jim Inhofe’s 1996 re-election and eventually moved to Washington, DC, becoming the Press Secretary to U.S. Rep. J.C. Watts, Jr.  He also worked on the staff of the House Republican Conference and has served as the Finance Director for the Oklahoma Republican Party.

Bill holds a Bachelor of Business Administration Degree in Marketing from the University of Mississippi and is certified as a professional researcher at the expert level by the Market Research Association (MRA).

Bill is also an active member of the American Association of Public Opinion Research (AAPOR).

Bill can be reached at Bill@SoonerPoll.com.

 

Keith Gaddie, Ph.D

Vice President of Research

Keith Gaddie received his Bachelor of Science Degree in Political Science from the Florida State University in 1987, and his M.A. (1989) and Ph.D. (1993) in Political Science from the University of Georgia. He is currently Professor of Political Science at the University of Oklahoma, where he has served on faculty since 1996. Keith also works as a litigation consultant in voting rights and redistricting cases, and has counted among his clients the Oklahoma legislature, the Speaker of the Wisconsin Assembly, the Attorneys general of Texas and Virginia, the Governor of New Mexico, the Texas Congressional Republicans, and the Georgia Republican Party.

Keith is the author or co-author of eight books, including three volumes of the Almanac of Oklahoma Politics (with Gary Copeland and Craig Williams), and also of several scholarly studies and papers, including a recent study of the problems of congressional continuity of government proposals for the Cato Institute.

Over the years he has offered commentary, interviews and or served as a guest broadcaster for several media outlets, such as The Daily Oklahoman, the Tulsa World, KTOK, KGOU/KROU, msNBC, BBC International, Voice of America Radio, USAToday, The Washington Post, The Chicago Tribune, New Orleans Times- Picayune, Atlanta Journal-Constitution, the Gannett Syndicate, and the Associated Press.

Keith is also the editor of SoonerPolitics.com as an independent, non-partisan source for political information. The site was originally designed to support Keith's commentary work in the media, especially for KTOK radio in Oklahoma City. Soonerpolitics.com is affiliated with no political party and makes no political endorsements.

Keith can be reached at Keith@Shapard.com.

 

Jessica Mikeska

Senior Research Analyst

Jessica recently joined the staff after graduating with her MBA from the University of Central Oklahoma in Fall of 2007.  Her background consists of an undergraduate in Integrated Marketing Communications studies and seven years of competitive speech and debate.

At the front end, Jessica helps design data collection instruments to ensure client objectives are met and uses advanced analysis to translate the collected data into meaningful consultation at the back end.

Jessica can be reached at Jessica@Shapard.com

 

Donovan Williams

Director of Web Development

Donovan with many self taught abilities in the web design world, attended Francis Tuttle Technology Center in 2001 and 2008 to furthur persue his interest's in Web and Graphic Design while applying his design knowledge at Quik Print from 2003 to 2007.

Before coming to Soonerpoll, Donovan also developed and maintained websites for his band, wife, friends, and Renda Broadcasting including KMGL, KRXO, KOMA and KOKC.

Art by design is his love, second only to his true passion music, Donovan now holds the Director of Web Development position for Soonerpoll.

Donovan can be reached at Donovan@Shapard.com

 

Stephanie Jones
Manager of Data Systems and Analysis



Stephanie received her Bachelor of Science in Marketing and Management from Oklahoma State University in 1997.
Before coming to SoonerPoll, Stephanie worked in customer service for 5 years, as well as in data collection for 2 years.

Stephanie currently oversees the data analysis department of SoonerPoll/Shapard Research, including proposal and instrument drafting, research and SPSS analysis. Stephanie is also a Filemaker specialist, as well as a liason between the data analysis department and the clients. Stephanie plays an intregal role in assembling all of the elements for the final customer presentation.

Stephanie can be reached at Stephanie@Shapard.com

has over a decade of experience in media relations, public opinion and survey analysis, voter identification and market research


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